Everyone has their own unique story. Here is a glimpse into mine —

I’ve been a creative professional for over 11 years, working in the fields of advertising, UIUX design, web development, graphic design, and social media strategy.

Since then, I’ve helped businesses brainstorm campaigns, redesign their digital experiences, and develop businesses that successfully connect to their consumers. I enjoyed working with businesses like Estée Lauder, Bobbi Brown, Universal Music Group (Singapore), Maki-San, ONE Championship, Pernod Ricard, Great Eastern, and CPF Board among several exciting businesses. As a design mentor at ADPList, I am helping designers across the globe to review design portfolios and share knowledge about design, advertising, products, UIUX, and how to make it as a creative professional to level up in their careers.

Area of expertise

Art Direction / Advertising / Agile & Scrum / Campaign Creation / Concept Development / Content Design / Complex System Design / Design Leadership & Mentorship / Digital Strategy / End-to-End UX/UI Design / Product Strategy & Ownership / User Research & Testing / Stakeholder Management

Tools I use

Figma / Sketch / Miro / Keynote / Balsamiq / Photoshop / Illustrator / InDesign / Lightroom / XD / InVision / Jira / Sublime Text / Confluence / Figma Make / Lovable / ChatGPT / Claude / CoPilot

Some of the brands I’ve worked on

Need a designer?

Let’s work together